UG Certification in Generative AI Integrating in Digital Marketing
This programme is offered by TheSSML in collaboration with the Continuing Technology and Interprofessional Education (CTIPE).
About the Programme
The UG Certification in Generative AI for Digital Marketing is a one-year program designed to provide undergraduate students with a deep understanding of how generative AI can revolutionize digital marketing strategies. The program covers the use of AI technologies such as natural language processing, machine learning, and generative models like GANs (Generative Adversarial Networks) to create personalized marketing campaigns, improve customer targeting, and enhance content creation.
Students will explore how AI can be applied to generate high-quality content, optimize social media campaigns, design automated marketing strategies, and analyze customer data to improve decision-making. The curriculum includes hands-on projects and real-world case studies to give students the practical skills needed to implement AI tools in various digital marketing platforms.
By the end of the program, students will be well-prepared to integrate generative AI into digital marketing strategies, enabling them to drive better customer engagement, conversion rates, and business outcomes. This program is ideal for students looking to pursue careers as AI-powered marketing specialists, data-driven marketing analysts, or digital marketing strategists.
Key Skills Developed
Who is the programme for?
The UG Certification in Generative AI for Digital Marketing is ideal for undergraduate students who are interested in combining their passion for digital marketing with the power of artificial intelligence. This program is particularly suited for students pursuing careers in marketing, data science, or AI and who want to specialize in using generative AI to create personalized marketing strategies and content.
It is also a great fit for students looking to enhance their understanding of digital marketing trends and apply AI-driven techniques to improve customer targeting, campaign optimization, and content generation. Whether you are aiming to work in digital marketing agencies, e-commerce, or tech-driven marketing companies, this program provides the skills needed to stay ahead in the rapidly evolving world of AI-powered marketing. No prior experience in AI is required, but a basic understanding of marketing principles and technology will be beneficial.
How will you study?
The UG Certification in Generative AI for Digital Marketing follows a blended learning approach to provide both theoretical knowledge and practical experience. Here's how you will study:
- Live Online Classes: Interactive sessions with industry experts, allowing you to learn real-time concepts, ask questions, and engage in discussions about AI and digital marketing applications.
- Pre-recorded Video Lectures: Self-paced learning modules that cover fundamental concepts, giving you the flexibility to study at your own pace and revisit any topics as needed.
- Hands-on Projects: Practical assignments where you’ll work on creating AI-driven marketing campaigns, generating content using AI tools, and analyzing marketing data for real-world application.
- Lab Sessions: Guided practical sessions where you’ll work with AI tools and platforms like GPT models, GANs, and marketing automation systems to create personalized customer experiences and marketing strategies.
- Case Studies: Real-world digital marketing case studies where you’ll apply generative AI techniques to solve marketing challenges and develop innovative solutions.
- Capstone Project: A final project where you will create an AI-powered marketing campaign or strategy, showcasing the skills and knowledge you have acquired throughout the program.
- Collaborative Work: Opportunities to collaborate with peers on projects, mimicking a professional working environment and enhancing your teamwork and problem-solving skills.
This combination of live instruction, hands-on practice, and collaborative work ensures that you gain both the technical and strategic expertise needed to succeed in AI-driven digital marketing roles.
Accreditation and Collaboration at TheSSML
The Standard School of Machine Learning (SSML) is committed to maintaining the highest academic and industry standards, supported by endorsements from globally recognized organizations such as the Machine Learning Accreditation Council (MACUL) and the All India Council for Technical Skill Development (AICTSD). These esteemed accreditations ensure that SSML’s initiatives align with international benchmarks, guaranteeing academic excellence and relevance in the rapidly evolving AI landscape.
In addition to these accreditations, SSML is proud to announce strategic collaborations with several distinguished academic and research institutions, as well as leading organizations across various industries. These partnerships enhance the institution's offerings, providing students with unparalleled access to cutting-edge AI research, development, and industry applications.
Key Collaborations Include:
- Ambaincip School of Business: Renowned for its focus on business innovation and entrepreneurship, Ambaincip contributes to developing AI-powered solutions to address real-world business challenges, helping students apply AI in practical business contexts.
- Narsamma School of Finance and Blockchain: This collaboration focuses on advancing AI applications within the financial sector, with a particular emphasis on blockchain, cryptocurrency, and decentralized finance (DeFi), empowering students to lead financial innovations through AI.
- Monappa School of Quantum Computing: Partnering in the realm of quantum algorithms and quantum machine learning, this collaboration offers students the opportunity to explore the intersection of quantum computing and AI, addressing complex issues that were previously unsolvable.
- Kamber School of Researchers: A research-driven institution at the forefront of pioneering AI research and development, Kamber School offers students the chance to engage in collaborative research projects with leading AI experts.
- BlackwellAi - LaB Innovation: A cutting-edge innovation lab dedicated to AI and machine learning technologies, BlackwellAi fosters the creation of AI solutions across various industries, advancing SSML’s commitment to solving global challenges with AI-driven innovations.
Impact of Collaborations:
This extensive network bridges the gap between academia, research, and industry, fostering a multidisciplinary approach to AI and machine learning development. With expertise in sectors such as finance, blockchain, quantum computing, and business innovation, SSML ensures its students receive a well-rounded education that integrates both theoretical knowledge and practical applications.
The collaborations also guarantee that SSML’s curriculum remains aligned with global standards and frameworks, including Artificial General Intelligence (AGI) and MACUL’s Machine Learning and Computational Learning guidelines, ensuring that students are equipped with the highest academic rigor while staying relevant to the dynamic global AI landscape.
Graduate Outcomes:
Graduates of SSML are equipped with both technical expertise and industry experience to drive innovative AI solutions. The institution’s emphasis on real-world applications and ethical considerations prepares students to make significant contributions to the rapidly evolving AI sector. With globally recognized credentials and world-class learning experiences, SSML graduates are prepared to lead AI innovations in various industries and create transformative impacts.
Location
Hybrid Mode
Duration
24 Months
Intakes
January, April, June & September 2025
Tuition Fees
Rs 45,000 / -
The UG Certification in Generative AI for Digital Marketing is a one-year program designed to equip undergraduate students with the knowledge and skills required to harness the power of generative AI in the digital marketing landscape. This program focuses on how AI technologies, including natural language processing, machine learning, and generative models like GANs, can be applied to enhance digital marketing strategies.
Throughout the program, students will explore AI-driven content creation, personalized marketing campaigns, data analysis, and customer engagement. The curriculum covers essential topics such as the integration of AI into marketing workflows, optimizing customer targeting, automating marketing processes, and improving decision-making through data-driven insights.
The program combines theoretical learning with practical, hands-on projects and real-world case studies, enabling students to gain experience in creating and optimizing AI-powered marketing solutions. By the end of the program, students will be prepared to use AI tools and techniques to drive impactful marketing strategies, making them well-equipped for careers in digital marketing, marketing analytics, and AI-driven marketing roles.
Programme Structure and Electives
The UG Certification in Generative AI for Digital Marketing is a one-year, structured program designed to equip undergraduate students with advanced skills in leveraging generative AI technologies to enhance digital marketing strategies. The program combines comprehensive academic instruction with practical, hands-on experience, ensuring students are well-prepared for careers in AI-driven digital marketing. The first six months focus on foundational training in key areas such as AI-powered content creation, personalized campaign strategies, and integrating AI into digital marketing workflows. Students will also explore techniques like AI-based audience segmentation, predictive marketing analytics, and ethical considerations in AI-driven marketing applications. In the second phase, students will apply their knowledge through real-world projects, case studies, and collaborative exercises, gaining practical experience in developing and deploying AI-powered marketing solutions. This phase focuses on refining technical and creative problem-solving skills in professional marketing environments. Upon successful completion, students will receive the Generative AI for Digital Marketing Certificate, positioning them for career opportunities as AI Marketing Specialists, Digital Campaign Analysts, or AI-powered Content Creators.
Core Periods Modules
The UG Certification in Generative AI for Digital Marketing is a one-year, structured program designed to equip undergraduate students with advanced skills in leveraging generative AI technologies to enhance digital marketing strategies. The program combines comprehensive academic instruction with practical, hands-on experience, ensuring students are well-prepared for careers in AI-driven digital marketing. The first six months focus on foundational training in key areas such as AI-powered content creation, personalized campaign strategies, and integrating AI into digital marketing workflows. Students will also explore techniques like AI-based audience segmentation, predictive marketing analytics, and ethical considerations in AI-driven marketing applications. In the second phase, students will apply their knowledge through real-world projects, case studies, and collaborative exercises, gaining practical experience in developing and deploying AI-powered marketing solutions. This phase focuses on refining technical and creative problem-solving skills in professional marketing environments. Upon successful completion, students will receive the Generative AI for Digital Marketing Certificate, positioning them for career opportunities as AI Marketing Specialists, Digital Campaign Analysts, or AI-powered Content Creators.
- Period 0
Content Marketing Using Generative AI
This module covers using Generative AI to enhance content marketing strategies, including automated content creation, personalization, audience segmentation, and performance optimization, empowering marketers to deliver impactful, data-driven, and engaging campaigns.
- Period 1
Generative AI Applications
The Generative AI Applications module explores practical uses of Generative AI across various industries, focusing on content creation, automation, personalized marketing, data analysis, and predictive modeling to drive innovation and efficiency.
- Period 2
Advertising in the Age of Generative AI
The Advertising in the Age of Generative AI module explores how AI-driven technologies are transforming advertising strategies, enabling personalized ad creation, real-time optimization, predictive targeting, and data-driven campaign enhancements for greater engagement.
- Period 3
Building Generative AI Capabilities
The Building Generative AI Capabilities module focuses on developing the skills to create, implement, and scale Generative AI models. It covers training, fine-tuning, deployment, and integrating AI solutions to drive innovation and business growth.
- Period 4
Customer Service in the Age of Generative AI
The Customer Service in the Age of Generative AI module explores how AI technologies enhance customer support through automated chatbots, personalized interactions, real-time responses, and predictive insights, improving efficiency and customer satisfaction.
- Period 5
Industry Work Experience (6 Months), 2 Electives
The continuation of the work experience allows participants to deepen their expertise and apply their learning in more complex business scenarios. With additional electives, participants refine their understanding.
Electives
Electives To further tailor your learning, TheSSML offers the following electives as part of the Executive Strategic AI for Business Leaders Programme. These electives will help you specialize in areas that align with your professional interests and career aspirations.
- Profile Building++
- Decision Sciences
- Entrepreneurship & Family Enterprise
- Responsible AI and Ethical Considerations
- AI-Driven Customer Experience
- Emerging AI Technologies and Trends
- AI in Product Development
- Building AI Products
Your Future Career at TheSSML
Professionals will be equipped with the strategic and technical expertise required to lead AI initiatives across industries. As AI continues to play an increasingly pivotal role in business transformation, participants will be well-positioned for career opportunities in top technology companies, consulting firms, and multinational corporations that are integrating AI into their core operations.
Furthermore, TheSSML provides comprehensive career support, including personalized coaching, exclusive networking opportunities, and access to premium job openings within its global network. Professionals will also be eligible for opportunities with the Ambaincip School of Business, where they can apply their AI expertise to lead and innovate in high-growth, business-driven environments.
Secure Your Job at Ambaincip School of Business After Completing UG Certification in Generative AI Integrating in Digital Marketing at TheSSML
Upon successful completion of the Generative AI Integrating in Digital Marketing Professionals program at TheSSML, you will gain exclusive access to exciting career opportunities at Ambaincip School of Business. This collaboration offers digital marketing professionals the unique opportunity to apply AI-driven marketing strategies and leadership skills in a fast-paced, technology-driven business environment.
Ambaincip School of Business is committed to empowering graduates by placing them in key leadership positions where they can drive AI-powered marketing transformations, craft innovative digital strategies, and shape customer engagement with AI-driven tools. With the advanced expertise gained through the program, you will be equipped to lead AI-focused marketing initiatives, optimize digital campaigns, and contribute to the success and evolution of businesses through the integration of generative AI technologies in marketing.
Secure Your Job at Ambaincip School of Business
TheSSML: Your Gateway to Innovation
At TheSSML, we cultivate a culture of curiosity, creativity, and collaboration, empowering individuals to solve complex real-world problems and contribute meaningfully to the advancement of technology. Whether you are a student, professional, or researcher, TheSSML is your gateway to mastering the skills and insights needed to lead in the rapidly evolving world of artificial intelligence and machine learning.
Fees & Admissions
Entry Requirements
Company Experience
- A minimum of 1 years of experience at a company is required, particularly in roles where you have gained exposure to AI or technology-driven projects.
- Experience in driving strategic business initiatives, AI implementations, or related fields is highly valuable.
Academic Qualifications
- A strong honours degree or its equivalent from a recognised institution.
- A compelling personal statement that showcases
- A pronounced interest in business.
- Theambition to explore beyond the confines of their initial degree discipline.
- Anaptitude for working within a multidisciplinary environment
Tuition Fees
National Applicants: Rs 45,000 / -
International Applicants: $ 527.15
We offer a range of savings and funding options. For a full breakdown of all our fees, visit our fees and funding page below.
Our Application Process at TheSSML
At TheSSML, we have simplified the application process to ensure a smooth and efficient entry into our academic community. Our clear, step-by-step application process is designed to help you prepare and submit your application with ease.
For those who might not meet the aforementioned academic criteria for the Executive Programme, consideration will be based on individual merit. Additionally, candidates who do not meet the set academic or language standards may still be eligible for entry upon successful completion of TheSSML Executive Premasters Award.
How to ApplyTop-Tier Education at TheSSML
Double Your Reach
Gain exclusive access to TheSSML's extensive alumni network, alongside global connections, enhancing your professional prospects and career opportunities.
Accredited and Recognized
TheSSML is dedicated to providing high-quality education with internationally recognized certifications, ensuring that you gain a competitive edge in the global job market.
Post-Study Career Opportunities
International students at TheSSML may benefit from career development programs and assistance in securing job placements or internships, offering valuable industry experience after graduation.
Global Partnerships
TheSSML collaborates with leading industry players, including tech giants and global corporations, to provide students with access to cutting-edge technologies, real-world learning experiences, and exciting career prospects.
Learn From the Very Best at TheSSML
At TheSSML, you will be taught by distinguished faculty members who are leaders in their fields. Our professors bring a wealth of experience from renowned global institutions and top-tier companies such as Amazon, the United Nations, IBM, Deloitte, Accenture, and Microsoft. Their extensive industry knowledge and academic expertise will provide you with the insights and practical skills needed to thrive in the dynamic world of machine learning and AI.
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TheSSML Partners with AICTSD And MACUL
At The Standard School of Machine Learning (TheSSML), our programmes are enhanced through prestigious accreditations and partnerships with leading organizations such as MACUL (Michigan Association for Computer Users in Learning) and AICTSD (All India Council for Technical Skill Development). These collaborations ensure our courses meet global industry standards and incorporate cutting-edge advancements in artificial intelligence and machine learning. The partnership with MACUL brings a rigorous framework for curriculum quality and academic excellence, while AICTSD fosters skill development and practical exposure through workshops, certifications, and real-world projects. By aligning with these esteemed bodies, TheSSML guarantees that students receive industry-recognized training, preparing them for leadership roles in a rapidly evolving AI landscape.
TheSSML Alumni Survey
At TheSSML, we are dedicated to equipping our students with the knowledge and skills needed to launch successful careers in the AI and machine learning industries. Our alumni are well-prepared to make a meaningful impact in the professional world, with many securing positions at leading global companies.
Alumni Survey (2022)
91%
of ourgraduates secured employment within six months of graduation
84%
of students received job offers before completing their programme
72%
of our alumni hold managerial or senior positions in prominent organisations
79%
of our graduates earn a competitive salary ranging from ₹8 lakhs to ₹12 lakhs per annum